- A good designer will design with a publication's readership in mind - by knowing the magazine, the readers, and the potential readers you are hoping to attract
- My readership will be women aged 16-45 approximately
2. A key tool at the designer's disposal is the pilot or dummy issue - they offer the opportunity to experiment with every aspect of the magazine from format, grids and stock to fonts, layouts, color palette and overall visual style.
- I am going to try to create dummies - will be easier after
3. The COVER If you use RED ---> Th e extreme vibrancy of red has both good and bad points: it is confrontational and can render other elements on a page almost invisible. But it will definitely attract the eye and has been proved to create a strong emotional response in a viewer, stimulating faster heartbeats and breathing.
Covers are made up of 4 elements:
- format - size, shape and design characteristics
- logo or title and other regular page furniture (tagline, date, and barcode)
- image (s)
- cover lines and headlines
Cover can be: figurative
abstract
text-based
4. The LOGO - intended to capture and impart the publication's character, subject, stance and attitude to its intended readership; it needs to work on all of the brand's representations.
- should be visible, - the trick is to show just enough of the title to make it instantly recognizable
5. Spines - can be used to to build up arresting narratives that make readers feel they are buying part of a series and not just a single issue, therefore encouraging loyalty and the desire to build up a whole set.
6. Inside - a magazine breaks down into three areas:
- the news-led first third (front of the book)
- a middle third housing the feature ( the feature well)
- a back third (back of the book) - where information-based content - reviews, listings, directories, and so on - is located
- column widths, headlines, fonts and their weights, images are all likely to differ subtly from each other, making navigation easier for the reader - always use consistency in flow and navigation
7. Contents page
- find the cover story
- browse the entire content of the publication
- find favourite sections
- find a story they vaguely remember reading years earlier
- should be clear to read, simple to follow and easy to find
- the arrangement and organization of a contents page should be attractive, lucid, and quick to absorb and navigate
- it should highlight individual features and important section stories through the use of type, imagery and graphic devices such as rules and icons
- it should summarize main stories to tempt the reader to them
it should echo the arrangement of the contents that come after it
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