- used well, shape distribution can be used to leave the reader's eye through an article as well as navigate around the page, and create a wide range of feelings and meanings
- white, or non-printing, space also produces shapes- they create balance, harmony, or discord
- creating patterns with shapes helps to give the layout flow
Shapes in a layout have to fulfill 2 functions:
- they have to work together on the page area
- the contents within the shapes have to work directly with the page layout
Shape through colour
- often used to break up the monotony that might be created by a page that is type-heavy
- tonal shapes are effective in separating, organizing and pulling elements together
- color can add meaning to a layout by linking elements together through colored headings, borders and rules
Experiment with scale
- used to guide the viewers's eyes through the article, provide visual interest and dramatize or emphasize the editorial message
- full-bleed pictures create a feeling of expansiveness and help fulfill the dream of being there; if the pictures were smaller, they wouldn't evoke the same response or desires
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