Every periodical aims to create a visual language and attitude that are so distinctive that its readers would recognize them instantly from any random layout, without needing to check the page headers.
- maintain the visual consistency of the entire magazine - to make sure it speaks a single and clear visual language
- everything plays its part, from how much space is given to image, to how photos are lit and shot, the way that they are cropped, what and who is in them - and what they're positioned next to
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